So are decisions. Everyone else is flat out on the hype. Twice a week we take one claim everybody is repeating, brake hard, and score it against its own source.
You will get the next scored claim on Tuesday. One email, one claim, no pitch, and nobody sells your address.
Every claim we score stays here with its verdict, its component scores, and the date its call resolves. Held or missed, it does not come down.
| Claim | Verdict | Index | Call resolves |
|---|---|---|---|
| Security keys stop 100% of phishing. August 6, 2026 scheduled |
Half True | 43● | January 2027 |
| There are 4.8 million unfilled cybersecurity jobs worldwide. August 4, 2026 scheduled |
Overstated | 76● | January 2027 |
| There is a plastic spoon's worth of microplastic in your brain, and it is causing dementia. July 30, 2026 scheduled |
Half True | 53 | January 2027 |
| Superhero movies are dead. July 28, 2026 scheduled |
Half True | 50 | January 2027 |
| 95% of enterprise AI pilots fail. July 21, 2026 |
Half True | 53● | July 2027 |
Same skeleton every edition. New claim each time. Built to hold up when someone checks it. The verdict and the score read in thirty seconds. The reasoning underneath runs 3 to 4 minutes, and every edition prints its own word count.
One statement everybody is repeating, quoted exactly, with the source attached.
A named verdict and a number from zero to one hundred, stated before any argument.
Source quality, sample and method, independence, replication, and drift. Each scored and published.
The part of the research worth acting on, separated from the headline that traveled.
A dated prediction with stated resolution criteria. It goes on the record whether it lands or misses.
Three things worth doing with what you just read.
A study says something narrow. An article repeats it. A post repeats the article. A headline repeats the post. Each one tows the next along, and none of them goes back to the source.
By the time it reaches you, nobody repeating it can say where it started.
We go back to the source.
Five-time CEO, CIO, and CISO. CISSP, plus the ISSAP architecture and ISSMP management concentrations from ISC2. Thirty years on the receiving end of these numbers, and thirty years of watching them arrive with the caveats already missing.
The Hype Index is a newsletter that scores one loud public claim per edition from 0 to 100, where a higher score means more distance between what the evidence supports and how the claim is being used. Claims come from AI, security, business, money, science, health, culture and sport. Every score is the sum of five published components worth 20 points each: source quality, sample and method, independence, replication, and drift.
Twice a week, Tuesday and Thursday at 1:00 PM Central. One scored claim per edition, with the verdict, the component breakdown, and a dated call.
Yes. Every edition is free, and no scored claim is ever sponsored.
Anyone who gets handed a number and has to decide whether to believe it. You do not need a job title, a science degree, or a finance background. If a statistic is being repeated at you, this is for you.
Boldly Reimagined, edited by Mark Lynd.
Both consolidated into The Hype Index. The complete back catalogue of 226 editions is preserved at /archive/, and every old page redirects here. Nothing was deleted.
No. A claim can rest on solid research and still score high because it is being used far outside what it measured. That is the difference between the Overstated verdict and the Unsupported one.
Tuesday and Thursday at 1:00 PM Central. Every call is dated and graded in public, including the ones we get wrong.
One email, one scored claim, no pitch. We never sell or share your address.