The method does not care whether the claim is about enterprise software or a football team.
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Audience numbers, streaming figures, attendance, and performance statistics move through the same chain as any business claim. A methodology gets simplified, a qualifier gets dropped, and a specific measurement becomes a general one.
These categories are useful precisely because the stakes feel lower. The distortion mechanics are identical and easier to see when nobody's budget is attached.
Same five components. Same published scoring. Same permanent record.
Because the pattern is the same, and seeing it in a low-stakes setting makes it easier to recognize in a high-stakes one.
Less often than technology and business claims. The publication goes where the loudest unchecked number is.
No. Five components, twenty points each, published in full.
Where this stands today. The scored record currently covers artificial intelligence and cybersecurity claims. This subject is in scope and has not been scored yet. We are telling you that rather than implying a back catalogue that does not exist. The record shows exactly what has been scored.
Tuesday and Thursday at 1:00 PM Central. Every call is dated and graded in public, including the ones we get wrong.
One email, one scored claim, no pitch. We never sell or share your address. Subscriber figure taken live from our mail provider and last checked July 26, 2026; most of it carried over from the two publications that merged into this one.