We ask for your email address so we can send you the newsletter. That is the only personal information we collect from you. We do not sell it, share it for advertising, or run advertising trackers on this site. You can leave at any time and we will delete the record.
The Hype Index is published by Relevant Track LLC, a Texas limited liability company trading as Boldly Reimagined. Relevant Track LLC is the data controller for the purposes of the UK and EU General Data Protection Regulation, and the business for the purposes of the California Consumer Privacy Act as amended by the CPRA.
Write to [email protected] about anything in this policy, including any request to exercise the rights described below. That address reaches a person, not a queue.
Your email address. You give it to us when you subscribe. It is the only piece of personal information we ask you for. We do not require a name, a company, a job title, or a phone number, and there is no field for any of them.
Email engagement events. Our email provider records whether a message was delivered, opened, and which links were clicked, along with the approximate location and device type derived from that activity. We use it to see which editions were useful and to stop sending to addresses that bounce.
Your IP address, briefly. When you submit the subscribe form, our server reads your IP address to rate-limit submissions and block automated abuse. It is held in memory for sixty seconds and is not written to any database, log, or file that we keep.
Standard server and security data. Our hosting provider processes request data such as IP address, user agent, and the page requested, for the purpose of delivering the site and defending it against attack.
Anything you send us. If you email a challenge, a correction, or a question, we hold that message and your address so we can reply and, where relevant, publish the outcome. The Terms of Use explain what we may publish.
We do not run advertising trackers, advertising cookies, or third-party analytics on this website. There is no Google Analytics, no advertising pixel, and no data broker integration.
The claim checker at /check/ runs entirely in your browser. Whatever claim you type into it and whatever you score never leaves your device and is never transmitted to us or to anyone else.
We do not buy email lists, append data to your record from outside sources, or attempt to identify you beyond the address you gave us.
To send you the newsletter. Legal basis: your consent, which you give by subscribing, and which you can withdraw at any time by unsubscribing. Withdrawing does not affect anything done before you withdrew.
To measure whether editions are useful. Aggregate open and click rates. Legal basis: our legitimate interest in improving what we publish, balanced against the low privacy impact of counting opens on a free newsletter you asked for.
To keep the service running and safe. Rate limiting, spam prevention, and abuse defence. Legal basis: our legitimate interest in protecting the service and its subscribers.
To respond to you. Legal basis: our legitimate interest in answering people who write to us, and, where a challenge is published, our legitimate interest in operating a transparent corrections process.
To comply with the law. Where we must keep or produce something, the legal basis is compliance with a legal obligation.
beehiiv, Inc. Email delivery and subscriber management. Your email address and engagement events are held there. beehiiv acts as our processor under a data processing agreement.
Cloudflare, Inc. Website hosting, content delivery, DNS, and the serverless function that receives the subscribe form. Cloudflare processes request data as our processor.
That is the complete list. We do not share your address with sponsors, partners, advertisers, or any other publication. If we ever add a processor we will name it here before it starts processing your data.
We do not sell your personal information, and we do not share it for cross-context behavioural advertising, as those terms are defined by the California Consumer Privacy Act and by the comparable laws of other US states. We have never done so.
We do not use your data to train machine learning models, and we do not license it to anyone who does.
We do not disclose your personal information except to the processors named above, where you have asked us to, or where we are legally compelled. If we are compelled and are permitted to tell you, we will.
This website sets no advertising or analytics cookies. Cloudflare may set a strictly necessary cookie to identify individual clients behind a shared IP address and to apply security rules. It carries no cross-site tracking information.
Newsletter emails contain a standard tracking pixel that records an open. If you prefer not to be counted, most email clients let you block remote images, which prevents it, and the newsletter reads perfectly well without images.
We are based in the United States and our processors are US companies operating global infrastructure. If you are in the United Kingdom, the European Economic Area, or Switzerland, your personal information will be transferred to and processed in the United States.
Those transfers rely on the Standard Contractual Clauses approved by the European Commission and the UK International Data Transfer Addendum, incorporated into our agreements with the processors named above, together with the safeguards those providers maintain.
We keep your email address and engagement history for as long as you are subscribed, and for up to twelve months after you unsubscribe, so that we can honour the unsubscribe and demonstrate that we did.
Correspondence is kept for up to twenty-four months, or longer where it is part of a published challenge or correction, in which case the published outcome stays on the record permanently, without your email address.
IP addresses used for rate limiting are held in memory for sixty seconds and then gone. Ask us to delete your data sooner and we will, unless we are required to keep it.
The site is served only over HTTPS. Subscriber data sits with beehiiv under its own security controls. Administrative access is limited to the editor and protected by multi-factor authentication. Secrets are held in an encrypted store and are never committed to the source repository.
No system is perfectly secure, and anyone claiming otherwise would be making the kind of claim this publication scores. If a breach affects your personal information we will notify you and the relevant regulator within the timeframes the law requires.
Regardless of where you are, you can ask us to: tell you what we hold about you; give you a copy of it; correct it; delete it; stop sending you email; or stop processing it. Email [email protected] and we will respond within thirty days, and sooner in almost every case.
We will not charge you, and we will not treat you differently for asking. We do not offer financial incentives in exchange for personal information, so there is nothing to lose by exercising a right.
Under the UK GDPR and the EU GDPR you have the right of access, the right to rectification, the right to erasure, the right to restrict processing, the right to data portability, the right to object to processing carried out on the basis of legitimate interests, and the right to withdraw consent at any time.
You also have the right to lodge a complaint with your supervisory authority. In the UK that is the Information Commissioner's Office. In the EEA it is the authority for the country where you live or work. We would rather you told us first, at [email protected], so we can put it right.
We do not appoint an EU or UK representative under Article 27, because our processing of EEA and UK residents' data is occasional, limited to a free newsletter subscription, and does not involve special category data. If that changes, this section changes with it.
In the preceding twelve months we collected one category of personal information as defined by the CCPA: identifiers, namely your email address, and internet activity information, namely email engagement events and standard request data. We collected it from you and from your interaction with our emails and site. We collected it for the purposes described in section 4. We disclosed it to the service providers named in section 5 for those purposes.
We have not sold personal information and we have not shared it for cross-context behavioural advertising, in the preceding twelve months or ever. We do not collect sensitive personal information as that term is defined by the CPRA, and we do not use or disclose it for purposes requiring an opt-out. We do not knowingly sell or share the personal information of anyone under sixteen.
You have the right to know, the right to delete, the right to correct, the right to opt out of sale or sharing, the right to limit the use of sensitive personal information, and the right not to be discriminated against for exercising any of them. Because we do not sell or share, and do not collect sensitive personal information, the opt-out and limitation rights have nothing to act on, but the request will still be honoured and answered.
You may use an authorised agent. We will ask for proof of authorisation and enough information to verify your identity against the address we hold. Send requests to [email protected].
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, and other states with comprehensive privacy laws have rights of access, correction, deletion, portability, and opt-out of targeted advertising, sale, and profiling with legal or similarly significant effects.
We do not conduct targeted advertising, do not sell personal data, and do not profile anyone. The remaining rights are honoured on the same terms as everywhere else: email [email protected].
Where a state gives you the right to appeal a refused request, and we refuse one, our response will tell you how to appeal and how to contact your state Attorney General if the appeal is also refused.
We honour the Global Privacy Control signal. Because we do not sell or share personal information for advertising, the signal has no processing for us to stop, but it is recognised and no data is collected for those purposes regardless of whether it is sent.
The Service is not directed at children and we do not knowingly collect personal information from anyone under sixteen. If you believe a child has subscribed, write to [email protected] and we will delete the record.
We do not make decisions about you by automated means, and we do not profile you. The scoring in the newsletter applies to public claims, not to readers.
The claim checker runs in your browser and scores whatever claim you type. It makes no decision about you and sends nothing anywhere.
If this policy changes materially, the change and its date will be stated at the top of this page, and subscribers will be told by email before the change takes effect. We will not quietly broaden what we do with your data, for the same reason we log every correction.
Relevant Track LLC, publisher of The Hype Index, Texas, United States. Privacy requests, questions, and complaints: [email protected]. This policy replaces the separate privacy policies previously published for Hype Check Now and Hype Check Live, both of which now redirect here.
Tuesday and Thursday at 1:00 PM Central. Every call is dated and graded in public, including the ones we get wrong.
One email, one scored claim, no pitch. We never sell or share your address.